Visual identity to Yū Meridian, a Tel Aviv-based clinic that uses traditional Chinese and Japanese medicine to offer an alternative paradigm and perspective on health. Its integrative approach is to treat the cause and not merely the symptoms. The clinic offers simple, effective, and practical solutions to introduce the body and mind to new and positive habits, to raise the level of health, restore balance, and cultivate well-being.

The design system offers a 360° visual materials support, to communicate the clinic's practice, promote its activity, and build a long-term trusting relationship with its audience. The storytelling is based on the cornerstone of 5 element approach, the shapes and layouts are inspired by Chinese and Japanese visual composition. The system identifies the different types of communication, and overall expresses balance, harmony, connection to nature, and serenity.