CARNI FA CARNI, PANI FA PANZA
VINU FA DANZA

Wine label design and new visual identity for Feudo Arcuria, a natural family-owned winery powered by the volcanic soil of Mt. Etna, Sicily. The label was originally crafted with a linocut technique, telling the story of Palummaru, the Sicilian name of the Medieval dovecote which is located in the vineyard. The technique’s texture, the time-consuming production, and overall look express the natural special soil of the place, the history of the land, and joints the image of the sky, reminding the Contessa cloud, which is typical of Mt. Etna.

Feudo Arcuria is an award-winning winery (Etna Rosso, Palummaru 2006, ‘One of the Best 100 wines in Italy in 2008’, Contessa Rosato, Etna DOC 2020 in top 3 Autochtona Award final selection for best native grapes in the Rosato category, Italy), uses an organic approach and respects nature and heritage as one.