Brand identity & visual language for strong independent women jewelry brand.

"Niv Jewelry" is a fashion jewelry studio aiming to create pieces which are modern, bold, dynamic, and of high quality. It is focusing on allowing strong, dominant, and independent women to express their stories and to highlight their presence throughout the jewelry. The brand identity and the visual language are based on the logotype, combined from classic and modern approaches, as in the jewelry-making process. The applications of the brand celebrate beauty, dynamics, and elegance and suit the global nature of the brand and its spirit.