Eki

Oki is a commonly used painkiller, particularly in Italy and the US. However, not all consumers are aware of Ketoprofen (the active component in the medicine), its effects on the body, and the main purpose of the medicine, which is to relief inner inflammation.  

The project aims at rebranding Oki to better communicate and reflect the authentic content of the medicine. Through the use of two-colored illustrated figure, the design demonstrates the way the medicine functions and express the relief and balance its strives to achieve. The design approach to medical package is renewed; keeping vital typography and information, but shapes it in more approachable, related and warm way.

P.P. 2018 C.W. FM studio