Visual identity & Packaging for the first Apulian Gin, distilled from pure seawater and local herbs

With a fresh, refined, and free soul, Muma is the gin that embodies the Mediterranean lifestyle: sophisticated smells, strong sensations, and an ongoing drive for freedom and discovery. The project highlights a strong brand essence and storytelling, thought logo, creative packaging, branding, and copywriting, and supports Muma’s vision to express the will to experiment, the drive to discover the unknown, and the desire for unique sensations.